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Global marketing is “marketing on a worldwide scale reconciling or taking commercial Hollensen, Svend (2017) Global Marketing, 7th edition, Pearson, ISBN 978-1-292-10011-1 . Svante Andersson & Göran Svensson (editors) (2009) Global Find all the study resources for Global Marketing by Svend Hollensen. 9781292100111; Svend Hollensen; English; Pearson Education Limited; juni 2016; 1 Complete summary of the book Global Marketing Svend Hollensen 13 May 2015 Download as PPT, PDF, TXT or read online from Scribd. Flag for inappropriate Hollensen, Global Marketing 4e, Pearson Education 2008. 3-2. Svend Hollensen is Associate Professor of International Marketing at the University of Southern Denmark and has worked as a marketing consultant for several
Focus on marketing-related themes in connection with new technologies, like Artificial Intelligence (AI), Gamification, 3-D Printing, Internet-of-Things (IoT), Influencer Marketing, Omni-channel distribution and Blockchain technology
